West Rock Wake Park LLC d/b/a West Rock Wake Park ("West Rock," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, book sessions, purchase passes or memberships, register for lessons, camps, clinics, events, or giveaways, sign waivers, interact with our social media, subscribe to communications, or otherwise use our services.
By using our website, providing information to us, registering for a program, making a purchase, signing a waiver, or participating in our services, you acknowledge that we collect, use, disclose, and protect information as described in this Privacy Policy.
We may collect personal information directly from you, automatically through our website, and from service providers that help us operate our business.
We may collect information when you register for events or giveaways, subscribe to our newsletter, fill out forms, book a session, purchase products or passes, sign a waiver, register for School of West Rock or other programs, contact us, or interact with us through social media. This may include:
When you make a purchase, third-party payment processors may collect and process payment information. We may receive limited transaction details, such as payment status, order number, billing contact information, items purchased, booking details, and purchase history. We do not intentionally store full credit card numbers on our own systems unless clearly disclosed.
When you use our website, we and our service providers may collect technical and usage information such as IP address, browser type, device type, operating system, referring website, pages viewed, time spent on the website, approximate location information, cookies, pixels, analytics tags, and similar technologies.
Because West Rock is a public-facing outdoor recreation venue, photos and videos may be taken on-site for safety, coaching, training, marketing, social media, website content, event coverage, promotions, and general park documentation. Where required, we may request additional consent, especially for minors, camps, clinics, or featured promotional uses.
West Rock may use security cameras, operational cameras, incident footage, dock or facility cameras, and similar recording systems for safety, security, training, incident review, insurance, legal claims, theft prevention, operations, and guest-service purposes. We do not use ordinary security camera footage for biometric identification unless separately disclosed and handled as required by law.
West Rock may offer two text-message programs:
When you opt in to receive text messages from West Rock, whether booking-related messages or marketing alerts, we collect your mobile number and your consent record. Message frequency varies. Message and data rates may apply. Consent to marketing messages is not a condition of any purchase. Reply STOP to cancel at any time. Reply HELP for help or contact us at info@westrockwakepark.com or 815-596-9025. Carriers are not liable for delayed or undelivered messages. You may also revoke SMS consent by contacting us at info@westrockwakepark.com or 815-596-9025. We will honor reasonable opt-out requests as required by law.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with, or sold to, any third party. We use service providers, such as booking and messaging platforms, solely to deliver the messages you have requested.
We may use information we collect to:
We do not sell personal information for money. We share personal information with service providers and other parties only as described in this Privacy Policy, as required by law, or as necessary to protect our rights, safety, guests, business, or property.
We may share information with:
Trusted service providers may receive information only as reasonably necessary to provide services to us and are expected to protect the information and use it only for the purposes for which it was provided. Mobile opt-in data and text messaging consent records are handled under the stricter SMS terms described above.
We may create, use, and share de-identified, anonymized, or aggregated information for analytics, operations, marketing performance, trend analysis, safety planning, business planning, and service improvement. This information does not identify you personally.
Our website may use cookies and similar tracking technologies to enhance user experience, analyze web traffic, improve services, remember preferences, measure advertising effectiveness, and understand how visitors use the website. Cookies are small files placed on your device. You can choose to accept or decline cookies through your browser settings, but disabling cookies may affect website functionality.
We may use analytics, advertising, social media, booking, and email tools that collect or receive website usage data. These tools may help us improve the website, measure campaigns, and show more relevant content or ads.
If you provide your email address or subscribe to communications, we may send booking confirmations, operational notices, newsletters, promotional materials, seasonal updates, special offers, surveys, or other communications. You may opt out of marketing emails by using the unsubscribe link or contacting us. Even if you opt out of marketing, we may still send service-related messages, such as booking confirmations, waiver notices, weather closures, or customer-service responses. We will process marketing email opt-out requests within the timeframe required by applicable law.
West Rock may offer youth lessons, camps, clinics, family events, and programs involving minors. We do not knowingly collect personal information online from children under 13 without appropriate parent or guardian consent. Parents or legal guardians are responsible for completing required waivers, consents, and registrations for minor participants.
Parents or guardians may contact us to review, update, or request deletion of a minor's information, subject to legal, safety, operational, insurance, and recordkeeping needs.
Every rider needs to have one waiver signed per season. If a rider is under 18, a legal guardian must sign. Waivers should be completed before the start of a session.
We may collect waiver information, emergency contact information, voluntary safety notes, incident information, and other details necessary to operate recreational activities. This information may be used to manage participation, respond to incidents, support insurance needs, enforce park rules, and comply with legal obligations.
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet, electronic storage, payment processing, email, SMS, or online service is 100% secure. We cannot guarantee absolute security.
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including customer service, legal compliance, accounting, tax, insurance, safety, operational needs, dispute resolution, and business recordkeeping. Retention periods may vary depending on the type of information and applicable requirements.
West Rock does not intentionally collect biometric identifiers or biometric information unless separately disclosed. If we ever use biometric systems, such as fingerprint check-in, facial recognition, biometric time clocks, or similar technologies, we will provide any required notices and obtain any required consent before collection, where required by law.
Our website may contain links to third-party websites, social media pages, payment processors, booking systems, waiver platforms, merchandise stores, advertisers, sponsors, or partners. We do not control these third-party services and are not responsible for their content, privacy practices, or security. We encourage you to review the privacy policies of any third-party services you use.
Depending on your location and applicable law, you may have the right to:
To exercise privacy rights or make a request, contact us using the information below. We may need to verify your identity before processing certain requests.
Depending on where you live and the laws that apply, you may have additional privacy rights, including rights to know, access, correct, delete, obtain a copy of, or opt out of certain uses or disclosures of personal information. West Rock will evaluate and respond to verified privacy requests as required by applicable law.
We may update this Privacy Policy from time to time. Changes will be posted on our website with a revised "Last Updated" date. Your continued use of our website or services after any changes means you accept the updated Privacy Policy.
If you need help accessing this Privacy Policy or any West Rock digital content, please contact us or review our Accessibility Statement.
If you have questions about this Privacy Policy or our privacy practices, contact us at:
| Business | West Rock Wake Park |
|---|---|
| Address | 1420 S. Pierpont Avenue, Rockford, IL 61102 |
| info@westrockwakepark.com | |
| Phone | 815-596-9025 |
| Website | westrockwakepark.com |
